Real Estate/ Mortgage Case Study
Click was already working with Directors Mortgage on digital marketing efforts such as blogging, social media and reputation management when they brought us on to help overhaul their website. At that time, the client's website didn't tell an accurate story about the brand's value & sophistication. It also lacked useful features to engage & delight its audience, resulting in poor user engagement. With more than 200 website pages, including 30 branch offices, 9 states territories & 75 employees in need of individual profile pages, project management needs were significant.
Our Work
Consulted on project foundations, including referral of an experienced web dev partner to provide design & development services
Created polished, compelling copy consistent with brand voice & SEO best practices
Collaborated with developer & client to collectively project manage this massive effort, allowing for on-schedule website launch
Used our own reporting to consult on ideal website content & site architecture
Ensured a balance between form and function to leave users with a positive impression, allowing Directors to put their best foot forward
Client-created new website launch video announcement
Website Before Click: Overtaxed Squarespace Site
Website After Click: User-Friendly, On-Brand WordPress Website
OUR SKILL
Thanks to our consulting input, the brand's story came out in unique and clear detail. Our strategic direction facilitated an innovative user experience thanks to our focus on the specific needs of this client's audience.
"I highly recommend Click to revolutionize your digital presence with unmatched client care, trustworthiness & measurable results."
— Stace Schiefelbein, Director of Marketing, Directors Mortgage
OUTCOMES
Website traffic skyrocketed over the course of our relationship
+130% increase in website users
+197% increase in session duration
+105% organic search traffic
(May 2019 - October 2020)